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National Brands Look to Local Online Efforts

Online accounting for more local ad spending as local makes up a greater share of digital total In the past, a combination of mass media and traditional local advertising was enough to draw consumers...

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Basic SEO for Facebook Fan Pages

Many have tried, and failed, to write a good post about how to SEO a Facebook fan page. For example, optimizing the filename of your profile picture is one popular piece of advice that doesnʼt really...

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How Eye Tracking Heats Up Conversions and Clicks

Advertisers and marketers have known for many years about how a viewer’s gaze travels across visual media. The effectiveness of any successful advertisement relies on understanding how the eye moves...

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SEO – An Introduction

What is SEO? Search engine optimization (SEO) refers to techniques that help your website rank higher in organic (or “natural”) search results, thus making your website more visible to people who are...

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B2B SEO 2012 Strategy Planning: 4 Recommendations

In early November, Webmarketing123 released their first state of digital marketing report (http://go.webmarketing123.com/state-of-digital-marketing-report.html). The report surveyed more than 500 B2B...

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How to Write a LinkedIn Recommendation

The common currency of all social networking sites is the personal connection, but one of the things that makes LinkedIn different is the professional focus. The intention is that the folks you are...

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How to recommend a company or an employee on LinkedIn

How to leave a recommendation on Linkedin for (company_name) Go to www.linkedin.com Login with your username and password Search for the company (In this case “company_name”) Click on “Services” to...

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Do Social Media Postings Always Require a Brand Response

Not all social media users are convinced that connecting with companies on social sites will be more than a passing fad, according to research fromConversocial, but those that do seem to expect that...

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Are Email Marketers Overconfident in Their Segmenting Abilities?

The ability to segment and target audiences is key to online marketing, and email is no exception. According to email delivery and automation provider Emailvision, 96.51% of online marketers worldwide...

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Is Your Facebook Ad Image Worth A Thousand Words?

They say a picture is worth a thousand words. So when you’re stuck with a 160 character limit in a Facebook ad, use a great image to grab attention and tell the rest of your story. Finding a good image...

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